One of the most common – and most serious – weaknesses of codes of ethics, and indeed, most ethical theories, is that they don’t prioritize values. They’re fine for many of the simpler ethical questions, but when goods and interests conflict, when virtues and rights collide, they don’t provide a way to determine which interest, which right, is stronger. For example, it’s all very nice to say that both customers and shareholders are valued, but which is valued more?
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