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I have to admit something: I’ve been a business consultant. Not just in the consulting futurist sense, but also in the “let me help you innovate your product cycle, grow your stakeholders, and immanentize your eschaton” sense.
Very useful Jamais! Living systems thinking is at the core of sustainability, and what you've described offers the opportunity to embrace the value of biodiversity in all living systems, including business! Engaging from this perspective creates important shifts from short-term to long-term thinking, from fixing to empowering, from righteousness to inclusion. Thank you!
Posted by Richard Eskow on 12/18 at 12:53 PM
I also work as a business consultant - and yes, Jamais, I DO think the concept is useful. I've wrestled with similar ideas. I've called it "market mapping" and the like. But that's imprecise, given that we're talking about a broader range of factors than the "market" as it's typically defined.
There are similar concepts in risk management, as you probably know. The map metaphor is popular in that world, but the ecology metaphor may be more effective.
So, short answer to your question: Yes, I think it's a keeper.
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