Get Back in the Box
Time for a new excerpt from the book. I’ve decided to base my choice of excerpt on the conversation that developed over the last one. So here’s a natural extension of the idea that the people we used to call “customers” are now in the lead, and should be welcomed into the process of innovation as equals.
In the book, this section is followed by some examples of businesses inviting participation - from Adobe inviting users to create plugins via their “Studio Exchange” website, to John Fleuvog soliciting shoe designs from his customers. Those who are confident in their own core competency have nothing to fear from employees or customers with good ideas.
...
Complete entry
IEET Blog