Cascio, de Grey @ Lift10

IEET Fellows Jamais Cascio and Aubrey de Grey will be among the esteemed speakers at the Lift10 Conference in Geneva, Switzerland, being held May 5-7, 2010.

Lift10 will welcome 1000 participants from 40 countries to explore the most overlooked aspect of innovation: people. Known in the techno-parlance as users, consumers, clients, participants, prosumers, citizens or activists, people ultimately define the success of all technological and entrepreneurial projects. They adopt or refute, promote or demote; embrace, reject, or re-purpose. Their approaches are unique, influenced by cultural and generational diversity. A decade after the rebirth of user-centered design and innovation, it’s time to explore the myths and uncover the reality behind the “connected people.”