The IEET “fan page” on the popular social networking site Facebook is growing by leaps and bounds.
Over the last four months, our fan base has increased by more than 25 percent.

We’re attracting almost three times as many male fans as female, however.

That gender disparity could be a problem or—more accurately—a symptom of a problem. Does our writing convey a bias that turns off potential female fans? If so, what do we need to do differently?